Most independent venues leave 5 to 12% of their revenue on the table by not taking orders online. Move the slider to your weekly takings and see what that gap looks like for you.
Projections are illustrative estimates based on published industry research, not guaranteed outcomes. Your result depends on your venue, your menu and how you promote your ordering page.
These are not made up numbers. Every figure below comes from published industry research on how digital ordering changes customer behaviour.
Customers browsing a digital menu spend more on average than those ordering at the counter. No queue behind them, no rush, so they add the sides and the drink.
During your busiest periods nearly half of incoming phone orders never get answered, and most of those callers do not ring back. They order somewhere else.
Customers order the moment they sit down instead of waiting to catch someone's eye. Faster turns mean more covers through the same room.
Customers now expect to order from their phone. Venues without it are starting to feel behind, and there is no app for the customer to download.
Figures are indicative industry averages quoted for context. Replace these with your own sources before publishing.
Revenue is only part of the picture. Owners who add scan to order consistently report the same handful of changes on the floor.
Orders arrive digitally. Staff focus on service instead of answering the phone mid rush.
The customer picks exactly what they want. No mishearing over the phone, no scribbled notes.
See which items move, when your busiest times are, and what the average order actually looks like.
Nobody feels rushed at the counter. They read the whole menu, consider extras, and order when ready.
Customers order ahead and walk straight to the pickup point. Shorter lines mean fewer walkaways.
Most diners now expect to order from their phone. Not offering it quietly costs you the ones who do.
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